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From Uganda To The World: How Ritah Aliguma Uses Sport To Empower Vulnerable Communities

Updated: Nov 6, 2023

Ritah Aliguma continues to break barriers as an entrepreneur and sports journalist in Uganda. She serves as the Chief Executive Officer (CEO) of the Aliguma Foundation, a non-profit organization that empowers women, girls, and children through sport and education.

In The Land Of Opportunity: A video summary of the journey taken so far by CEO Ritah Aliguma and signature projects done by The Aliguma Foundation to change the lives of the underprivileged in the slum areas of Acholi Quarters in Uganda. (Video/AF Media)

With operations in Acholi Quarters, one of the largest slum settlements for displaced Acholi people in Uganda’s capital city of Kampala, the foundation uses sport to engage communities in civic participation and anti-violence initiatives.

Ritah played a central role in organizing a visit from Aleksander Ceferin, the President of the Union of European Football Associations (UEFA), which garnered international publicity for the foundation.

Bolts Up: Rita Aliguma takes in the enthralling atmosphere at the 70,240-seat sports and entertainment indoor SoFi Stadium in the Los Angeles suburb of Inglewood, California where the L.A Chargers moved 3-4 in the season after a much-needed 30-13 win against a struggling Chicago Bears team in the National Football League on October 30.

Ritah was also instrumental in organizing the foundation’s annual soccer tournament which provided the Acholi people opportunities to connect through sport. The event also spotlighted the foundation’s diligent work to build a permanent soccer pitch in the settlement.

Trailblazing efforts

In addition to the NGO, Ritah has made a significant impact through her work as a sports journalist in Uganda, paving the way for other women to pursue careers in the sport sector. Her trailblazing efforts have not gone unnoticed; in 2016 she became the first Ugandan executive member of the International Sports Press Association (AIPS) Africa.

As Ritah’s multifaceted professional goals have transformed with increasing publicity and entrepreneurial opportunities, her mission remains the same: to use sport to empower girls from vulnerable communities in Uganda to live in freedom, safety, and strength.

Whole New World: CEO Ritah Aliguma partakes in team building exercises with the 15 other international women at this year's Global Sports Mentoring Program (GSMP) at the YMCA Anthony Bowen Center in Washington D.C last week. (All photos/U.S. Dept. of State in cooperation with University of Tennessee Center for Sport, Peace, & Society. Photographer: Jaron Johns)

At the GSMP, Ritah hopes to sharpen her strategic and conceptual writing skills and further develop her financial and business management techniques.

Ritah is currently being mentored by Taryn Hutt, Vice President, Club Marketing, National Football League (NFL) and Megan Bell, Vice President, Business Intelligence & Ticketing, Los Angeles Chargers.

Lifetime Chance: Aliguma Foundation Founder Ritah Aliguma with the Youth Football Tradition East Los Angeles Bulldogs attending the football game for the first time.


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Call: +256 774 235155 (Also on WhatsApp)


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